A 161 000 m2 exposition area, 869 companies from 40 different countries (including 338 from overseas), and among them an exceptional presentation by Cerrad. During this year’s unveiling of the International Ceramic and Bathroom Amenities Cersaie Fair, Cerrad presented dozens of brand-new products at the impressive 2004 m2 display area.
During September 23rd to 27th, attention of the entire ceramic industry was turned towards Italy’s Bologna. The Cersaie International exhibition of ceramic tile and bathroom furnishings is the most important event in the trade, for the whole of Europe. For five days, the best manufacturers on the market presented their products, dictated trends, collected opinions and drew inspiration.
This year’s edition of Cersaie holds great significance for Cerrad. This was the first time in Cerrads exposition history, where the firm introduced exclusively all brand-new products, manufactured specifically for this occasion.
We confronted our vision of spatial design with opinions from the best experts in interior design and architecture. The information we gathered will allow us to make decisions, which in turn will help us complete our rich and extensive product portfolio. We are well aware of the vast differences in our Client’s expectations, which makes us that much happier that our displays and array of products were met with such great enthusiasm and interest – commented Karol Dzik, Chief Marketing Officer
As a global brand, Cerrad exports its products to over 50 countries worldwide, and has been present at the Bolognese fairs for five years now. This year was the first time that the firm’s exposition area covered an impressive 204 m2.
The Cersaie fair is an excellent opportunity for us to present our products in new and unique arrangements. The exhibition area, which we prepared especially for this year’s fair was a modern showroom where we present to our visitors dozens of our newest products inspired by the beauty of the world that surrounds us – commented Tomasz Glegoła, Director of Marketing
Cerrad collections were greatly appreciated by those who visited our exposition area, which is proof that Polish manufacturers take an enormous part in dictating world-wide trends, and are fully capable of satisfying the needs of interior designers and architects alike.