Cerrad presented a few dozen of its newest tile collections at its record-breaking showcase area measuring an impressive 315 m2, making it the largest of its kind among Polish exhibitors.
The 38th Cersaie International Ceramics and Bathroom Furnishings Fair was held in Bologna from September 27 to October 1. A total of 623 companies, with 361 of them from the ceramic tile industry, presented their products at an exhibition area measuring 150,000 m2.
– The concept of our showcase area is very crucial to us. A well-thought-out presentation of the ceramic tiles in fair spaces and our refined display arrangements, are an important element of the Cerrad image campaign. The display stands we prepare constitute a modern showroom, where we present our guests with new products, which play a huge role in the setting of global trends and fully meet the needs of designers and interior architects alike – commented Tomasz Glegola, Cerrad Marketing Director.
The Cerrad stand wasn’t just a place for product exhibition, but a place for inspiring meetings, sharing of experiences and ideas, interesting conversations and for building of relationships. Despite the pandemic and the many restrictions, the attendance at the Cerrad stand exceeded our wildest expectations. Participation in the fair allowed us to confront our vision for the designed showcase area with opinions from some of the best experts in the field of interior design and architecture. The acquired knowledge and information will allow us to decide which of our new design ideas will complete our rich product offer in 2022. We are aware that our clients have many diverse expectations and tastes, so we’re especially glad that our products were met with such great interest and enthusiasm.
During this year’s Cersaie Fair, we presented the new project concept from Cerrad and La Mania Home.
The projects ambassador is Joanna Przetakiewicz, creative director and founder of the La Mania fashion house, who during a special presentation of the new collections spoke to the fair participants about inspirations, emotions, home interiors and their respective energy.
Mutual experiences and creativity resulted in an interesting collaboration between the two brands, the effect of which are 4, new gres tile collections that were presented at the fair and which are inspired by the beauty of nature and of the world that surrounds us.
Mania Home collections will be available from Cerrad in the spring of 2022.