Use of Artificial Intelligence (AI)
Cerrad sp. z o.o. uses artificial intelligence (AI) tools as part of its business activities to create or edit images, texts and product descriptions.
When using AI tools, the company respects copyrights, personal data and other rights of third parties.
AI-generated content is published on the cerrad.com website, on the company’s social media profiles, as well as in marketing materials, such as product catalogues.
Labelling of AI-generated content
All AI-generated content is clearly and visibly labelled using the icons provided by the European Commission and in accordance with their meaning as described on the European Commission’s website:
Basic icon
Used when AI has been involved in creating deepfake content (image, audio or video) or published text, or when a customised text label or an interactive second layer has been implemented.
Content fully generated by AI
This icon is used when the entire deepfake content (image, audio or video) or text is fully generated by AI, without elements created by humans or human editorial control (apart from prompting).
Content modified using AI
This icon is used when previously existing human-created content has been partially modified using artificial intelligence, transforming it into a deepfake or text concerning matters of public interest.
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