Countless exhibitors, inspiring new products, top-notch design combined with creative atmosphere – it is the quintessence of the Cersaie fairs. Cerrad could not afford to miss such an important event.
The Bologna event dedicated exclusively to tiles and bathroom furnishings is a unique opportunity to present new products, get to know trends and tendencies in design and constitutes a platform for the exchange of experiences and ideas between manufacturers, distributors, designers and potential customers.
This year’s visit to Italy is of special importance to us – says Tomasz Glegoła, the company’s Marketing Director. – The Cersaie fairs were the summit of our key actions – the opening of a new plant and introducing a new format of porcelain slabs under the ULTIME brand. For our guests we prepared presentations of our new products – a wide range of solutions inspired by the beauty of surrounding world – he adds.
Invitation to the world of design
Spacious, modern and simple – these three words can describe the Cerrad 160 m2 stand at the Cersaie fairs where the manufacturer presented its flagship products – the ULTIME collection in matte and polished versions, terrace tiles and many more new tiles. Cerrad chose minimalism and creativity and invited the guests to a kitchen, living-room and bathroom which were a perfect place for presenting new tiles.
Our customers were impressed with our zone around the house where we showed the collection of terrace tiles – Cerrad 2.0 – says Tomasz Glegoła, the Marketing Director.
This unique showroom not only presented extraordinary possibilities of the Cerrad’s solutions but was also a creative space, perfect for very stimulating conversations. The company’s representatives answered the questions related to the design and production processes.
New products launch
The manufacturer focused on large formats, nature-inspired collections and terrace tiles which complemented its solutions dedicated to the interiors. During the Cersaie fairs, new formats of large format porcelain slabs, inspired by elegant marble and raw concrete, were shown to the public. A wide range of formats which enables to combine various tiles of the ULTIME collection, opens new design possibilities for architects and customers.
Among the nature-inspired collections, worth mentioning are the ones inspired by the beauty of stone and warmth of wood. But that is not all. For the fairs we presented a lot of new products which had not been presented before – says Tomasz Glegoła, the Marketing Director – We proudly presented the Neiba collection, 20x240cm, the format which had not been available earlier, the 20×240 cm version of the Acero collection and marble-inspired tiles – the Thamal, Boca, Vasco and Mandi collections, 120x60cm. We expanded our terrace tiles collections by adding the Mattina 2.0, 120x20cm and 120x40cm and Belgica 2.0 tiles, 60x60cm and 80x80cm. Additionally, following the suggestions of designers and customers, we enriched our offer with the Tassero and Mattina tiles characterized by improved anti-slip properties – R11 – underlines the Cerrad expert.
Due to its international character, the Cersaie fairs are an event which is particularly important for the industry. The products presented there indicate the directions of development in the forthcoming season – We are well prepared for the challenge – says Tomasz Glegoła.